Missmo, a Food & Beverage (F&B) catering startup, started out with their unique blend of signature salted egg sauce, that simply goes well—with almost anything. Providing heart-warming comfort food, every dish in the menu carries a fulfillment of simple pleasures.

We were approached to create a new branding image for the targeted audience of young and sophisticated, someone who enjoys simplicity in food and lifestyle. The usage of monocromatic colours with a symbolic icon was how it all started with the brand story.

Year: 2016